# Why does my Marketing tab show no headline numbers?

Headline ROI figures appear only when there is real recorded spend and a real denominator. Until you add spend rows there is nothing to divide against, so the tiles stay empty rather than showing zeros.

Add spend on the Marketing sub-tab of the KPI Dashboard at https://app.closemagnet.com/performance. Each row takes an exact spend date, a campaign and source from your account catalogs, an amount, an allocation, and optional notes. Campaigns and sources are reusable, and you can rename, merge, archive, or restore them so a typo never splits one vendor into two lines.

Only the account owner or an operator can add, edit, or delete spend rows. Other members can view them.

Links to the app require your CloseMagnet login.

Read online: https://docs.closemagnet.com/articles/questions/marketing-tab-no-numbers