# What are the three types of Voice AI campaign?

One engine covers three campaign types, all created at https://app.closemagnet.com/campaigns:

- Outbound phone: the auto-dialer works your lead list on a cadence inside your calling window.
- Inbound phone: one or more bound numbers are answered live by the AI, with the right assistant selected per called number in under 3.5 seconds.
- Web voice widget: a one-line embeddable script puts a live voice channel on your website, as a corner pill or an inline orb.

The campaigns list shows each campaign's status, type, dialer mode, the live assistant or squad, its numbers, and its leads.

Links to the app require your CloseMagnet login.

Read online: https://docs.closemagnet.com/articles/questions/three-campaign-types