# A new lead just came in. What do I do?

Work it fast while it is New Untouched, which is a brand-new lead nobody has contacted yet. The moment you make a contact attempt, the lead becomes Discovery, and it stays there while you figure out whether it is a real selling lead. During Discovery the dialer keeps working the lead on a set cadence until you reach the seller, or the lead becomes do-not-call or Dead. You do not have to schedule the follow-ups yourself; the status runs them for you.

Read online: https://docs.closemagnet.com/articles/questions/what-do-i-do-with-a-new-lead