# What is the Deal Analytics area?

Deal Analytics at https://app.closemagnet.com/analytics is your deal-outcome reporting surface. It opens on a 90-day window and carries three tabs: Overview, Buyer Analytics, and Deal Analytics.

Overview shows six KPIs: deal close rate, closed deals, average assignment fee, average days to close, average offers per deal, and fall-through rate. A Benchmarks card grades three of them against targets with an On target, Off target, or No data verdict.

The Deal Analytics tab ranks why deals fell through and lets you drill into the affected deals in each category. Buyer Analytics ranks your buyers, and List Health plus ZIP coverage show where your buyer list is thin or concentrated. Anything with no evidence behind it stays blank rather than reading as a zero.

Links to the app require your CloseMagnet login.

Read online: https://docs.closemagnet.com/articles/questions/what-is-the-deal-analytics-area