# What is the readiness check on a new deal blast?

The composer helps you review the audience, property facts and message before sending. Missing photos, a description, price or a small audience can be highlighted so you can improve the deal presentation.

Advisory property checks are separate from hard sending requirements. The chosen sending route, sender, applicable pacing and channel checks must be ready. For client-owned email, saving SMTP settings is not enough: receiving and delivery tracking must also be verified. Read the named setup requirement rather than bypassing it with another sender.

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