How does buyer matching rank buyers?
Download MarkdownMatching reads your whole buy box, including the free-text fields. Investor notes, perfect deal, and deal breakers all count, not just the dropdowns and the number ranges.
Matching reads your whole buy box, including the free-text fields. Investor notes, perfect deal, and deal breakers all count, not just the dropdowns and the number ranges.
A blank field never excludes a buyer and never counts against them. Only two things remove a buyer outright:
- Do not contact: a buyer marked Do not contact is held out of matching and outreach.
- Deal breaker conflict: the buyer wrote a rule this property plainly violates.
Everyone else is scored and ranked. Scoring is coverage-normalized, so a buyer who filled in three fields and hit all three is not buried by a buyer who filled in thirty and half-missed. That ranking is then reranked and sorted into tiers, each with a short explanation of why the buyer landed there. VIP is a yes or no setting on each buyer; you set it, or the account owner can run VIP promotion from the Buyers settings gear to promote buyers from their closing history, with an optional LeadAttractor CRM update.
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