How many stages does a deal move through, and when can I publish it?
Download MarkdownEvery property moves down a ladder of 15 stages from New Deal to Closed, plus two end states (Fell Through and Dead), for 17 in total. Setting Fell Through requires a reason so your fall-through analytics can show why deals die.
Every property moves down a ladder of 15 stages from New Deal to Closed, plus two end states (Fell Through and Dead), for 17 in total. Setting Fell Through requires a reason so your fall-through analytics can show why deals die.
You do not have to publish it yourself. Every deal is published automatically when it is added, at any open stage. The deal shows on your site while your website is live, buyer visibility is on, the deal is not Closed, Fell Through, or Dead, and its offer deadline has not passed.
Buyer visibility is a separate single control on the deal, reading "Buyer visibility enabled" or "Buyer visibility disabled". Turning it off hides the deal from buyers. Taking the deal off the site entirely is a distinct action, Remove from public site, under More actions. Publish deal on the property's Deal Page tab puts a removed deal back.
Related Articles
- How do I send a blast to only the right buyers?Launch the blast from the property's matching-buyers tab, which ranks your list by buy-box fit and engagement heat. That is the "send it to the buyers this deal actually fits" path.
- Why does my blast SMS not include the deal link?By design. SMS never carries a link, which protects your numbers from carrier link-filtering. This is enforced at multiple layers, and any link the AI produces in an SMS is stripped out.
- What do Blast Results and Offered mean?Open a blast to see its numeric Blast Results and recipient list. Sent, Delivered, Opened, Clicked, Replied and Offered describe different recorded outcomes; selecting a result helps you find the matching buyers.
- Will Do-Not-Call buyers get my blast, and what is the Send Window?Do-not-contact, CRM do-not-disturb and the stored channel/compliance restrictions are checked before outreach is released. A recipient held out of a channel keeps a reason; selecting an audience does not override suppression.