What is cost per contract and where does it come from?

On screen it is called Cost per property under contract: marketing spend divided by the properties under contract that spend produced. It is shown per campaign and source in the Return on spend table on the Marketing tab of the KPI Dashboard at https://app.closemagnet.com/performance, and as a headline tile. It stays blank on any row with no properties under contract, because there is nothing to divide by.

Spend comes from dated ledger rows. Each entry records an exact spend date, a campaign and source picked from your account catalogs, an amount, an allocation, and optional notes. Only entries dated inside your selected window count; spend is not pro-rated across days.

That table also shows cost per lead and cost per deal beside spend, leads, deals, properties under contract, and profit. Only the account owner or your LeadAttractor team can add spend rows; other members see the ledger read-only.

Links to the app require your CloseMagnet login.